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Earlier this month I was back working with the BUAV with a PR type photoshoot for their latest campaign  “No Cruel Cosmetics”.

Due to travel difficulties I arrived at the location a little late and was offered a good strong black coffee by Jenny as she let us know we had 30 minutes. During this time we had to complete at 3 setups (2 campaign shirts, informal and formal).

The first short was the “Stop the Baby Trade” campaign shirt I shot Ricky Gervais in last year. I thought it was important to maintain the same sort of identity to the shot but all the while making it a bit softer for Jenny. For this reason we kept with the same sort of pose but softened the image by not using the harsh white background. This also had other advantages in simplifying the lighting allowing me to use a single light and make use of a nice surface to the right as a reflector to fill-in keeping the shadows very soft. I think the result works;

Jenny Seagrove: Stop the baby trade!

Jenny Seagrove: Stop the baby trade!

Next we switched to the white shirt of the “No Cruel Cosmetics” Campaign and then an informal shot. My idea for the shot was to incorporate Jenny’s two dogs (always research!). With a quick adjustment to the lighting, Jenny jumped into the basket with the dogs, looking wonderfully relaxed. The biggest issue was getting the dogs to look vaguely at the camera!

Jenny Seagrove with dogs

Jenny Seagrove with dogs

Finally we completed a couple of shots (another quick lighting adjustment) with the campaign board which is the main shot that has been used within the media

Jenny Seagrove: Say NO to CRUEL COSMETICS

Jenny Seagrove: Say NO to CRUEL COSMETICS

It was great to be working with the BUAV again and with no little help from Jenny’s great professionalism the shoot was completed within time.

For more information on the “Say No to Cruel Cosmetics Campaign” visit the website (and sign the petition – these tests are not needed and the EU should not be going back on their previous commitment)

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